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Thursday 17 March 2011

Design situation

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns. 


Design brief

I am going to redesign the logo for American golf. I will also design and make a piece of packaging for Golf balls and design and make a point of sale and display for that product.

Initial specification

My products will have or do the following

  • Display the product that is for sale
  • Make the American golf logo look better
  • Be relevant to the product