Final design

Development

Design situation

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns. 

Design brief

I am going to redesign the logo for American golf. I will also design and make a piece of packaging for Golf balls and design and make a point of sale and display for that product.

Initial specification

My products will have or do the following

• Display the product that is for sale
• Make the American golf logo look better
• Be relevant to the product

American Golf is a company that sells golf essentials and accessories. According to its website it is "Europes number one golf retailer". American golf currently has 82 stores in the U.K.

I want to redesign this logo because it is bland, boring and there isn't much going on. I am thinking of changing some letters to golf equipment such as a club instead of the "L" and a ball instead of the "O" and possibly a tee in place of the "I".

Graphics/Packaging