American Golf is a company that sells golf essentials and accessories. According to its website it is "Europes number one golf retailer". American golf currently has 82 stores in the U.K.

I want to redesign this logo because it is bland, boring and there isn't much going on. I am thinking of changing some letters to golf equipment such as a club instead of the "L" and a ball instead of the "O" and possibly a tee in place of the "I".

Graphics/Packaging